Data collection at eyeo

eyeo’s data collection methods are designed to help us capture insights across our user base while safeguarding individual user privacy.

This guide provides an overview of eyeo’s data collection policies, including our telemetry, collection methods, and the way we use the data we collect.

Telemetry at eyeo

elemetry involves the automated collection of data from eyeo’s platform. At eyeo, telemetry is designed to collect, store, and analyze data from various sources to monitor and enhance platform performance.

Data collection process

eyeo collects telemetry data through pings sent at specific intervals to achieve comprehensive and accurate data capture.

URL data collection

We also collect domain data to understand user interactions while ensuring privacy. eyeo collects this data at the following levels:

• Domain-level collection: We collect data for every domain that users visit, but not for every URL. Instead, we capture summary data that gives an overview of a user’s visit to a specific domain. Our goal is to understand general patterns without storing detailed browsing histories that could compromise individual privacy.

• Subdomain-level collection: In some cases, eyeo collects data at the subdomain level to provide finer granularity.

• Anonymized aggregates: eyeo collects data using techniques that aggregate and anonymize user information. With this approach, individual identities are protected, but we can still gain valuable insights from the data.

Sampling

We implement data sampling techniques to manage data volume and enhance privacy. Initially, 100% of data gets collected to establish a dataset.

Telemetry endpoint

eyeo collects data through secure telemetry endpoints designed to handle large volumes of data efficiently. For our extensions, eyeo collects data through a secure, first-party telemetry endpoint. This endpoint is used for automated ad filtering and data collection.

Security

eyeo implements strict security measures to protect user data throughout the telemetry process. In addition to anonymized aggregation, all collected data is encrypted during transmission and storage to prevent unauthorized access.

How eyeo uses the data we collect

eyeo’s outreach efforts focus on transparency regarding data collection practices. eyeo informs users about the data we collect, as well as our purpose in collecting it. At all times, we emphasize the fact that we anonymize data to protect user privacy.

The data that eyeo collects is vital for enhancing our products and meeting user needs while upholding privacy and security standards. Here’s how we use the collected data:

• To improve user experience: By analyzing user interactions and behavior across different domains and platforms, we can identify areas for improvement and optimize the user experience. This includes making eyeo’s products more intuitive, responsive, and aligned with user expectations.

• Product optimization: The insights eyeo gains from telemetry data help us refine our products, optimizing their performance and effectiveness. This includes identifying and resolving issues, enhancing features, and maintaining compatibility across various environments.

• Security enhancements: Collecting anonymized and aggregated data lets eyeo monitor and improve the security of our products. We can identify potential threats and vulnerabilities, keeping our products secure and reliable for all users.

• User support: Analyzing telemetry data helps us provide better support to our users. We can quickly identify common issues and provide effective solutions, improving the overall user support experience.

• Innovation and development: The data eyeo collects guides our research and development efforts, letting us innovate and develop new features that enhance our product offerings. By understanding user needs and behaviors, we can create solutions that are both relevant and impactful.

Today, and in the future, we’re committed to prioritizing privacy, data security, and compliance as fundamental user rights in all our data collection practices.